Dear customers and business partners,

Having devoted my career in the footwear industry for over 35 years, I have always been upholding my founding philosophy – Getting home safe to enjoy dinner with my family, no matter how rough and tough the day was

I am blessed that this philosophy has made me an optimistic, caring  and forward looking person that helped my business thrive over the years. I am equally thankful that my customers, business partners and staff also shared with my philosophy. They respect my caring character in putting family first without sacrificing our business credibility.

With such firm conviction, I have always been thinking of how to better translate my philosophy into business. Thanks to my professional knowledge and long-term relationship and connections with many safety shoes suppliers and manufacturers, I’m excited to embark on our new product line – safety shoes, practically helping my customers getting home safe.

In line with our long-reputed credit of highly responsible and trustworthiness, every pair of safety shoes is crafted with the highest quality, which provides the maximum safety, comfort yet value for money experience to our customers.

To ensure our customers getting home safe after work to enjoy quality time with their family, safety shoes produced by were certified to the recognised EN 20345 standard, with top level protection, including steel / composite toecap and midsole for protection against impact, slip resistance protection, making the shoes capable to withstand the most testing working environment.

While we enjoy long-term good business relationship with many of our suppliers, we have maintained our choosiness in selecting our business partners. Only those who are quality-driven, highly responsible, fair and trustworthy can partner with us. I am happy that many of them have been growing in size over the years and we are proud to partner with them in serving our customers to their satisfaction.

Moreover, we empower our staff to thrive and contribute. With our family-like culture, our staff are a bit more motivated and treat our customers as if their friends. What makes us proud is many of our staff have been serving for over 15 years and they treat the company as if their second home.

I hope you will have a better understanding on our philosophy in producing safety shoes thus making you more confident on our products.

“Home is where the anchor drops”, with such firm belief, I endeavour wholeheartedly to produce our safety shoes and it is my humble wish that each of our customers could get home safe after work to enjoy precious time with their family.

I hope you enjoy browsing our website and look forward to your pleasant and satisfactory experience in working with us or wearing our safety shoes

Founder
Kin-yan KAN

Established with the vision of getting customer HOME SAFE, we have specially crafted a line safety shoes to put forward our dream. Live with the philosophy of producing high quality, reliable and value for money gears for customers to withstand the most testing working environment, we strive to improve every detail from protection, materials, comfortability to styling in order to provide the maximum safety and excellent wearing experience. It is our hearty vision to ensure every customer getting home safe after work to enjoy quality time with their family.

It is our philosophy to put people-first, no matter our customers, business partners and staff. With our people-centric operating approach, we make our staff a bit more motivated, our business partners a bit more friendlier, our decision-making process and working methods a bit more flexible. And more importantly, our safety shoes give customers a genuine and solid feeling of safety and value for money experience and we make them a little bit happier with us. This is how we operate and we will make sure it stays that way.

is a trademark brand created by Hong Kong-based – K.Trend Footwear limited. Established in 1995 with the vision of producing trendy, stylish, high quality and value for money footwear and handbag for international market, K. Trend has been enjoying the status of industry reputed and trusted manufacturer and celebrating its long-term business, yet good rapport with various worldwide brands, such as NEXT UK, Tommy Hilfiger, Replay and more.

While cherishing the opportunity in providing quality safety shoes to our valued customers, is also proud of our long tradition in maintaining close-knit relation with our business partners, including factory manufacturers, materials suppliers and forwarders. We are choosy of our business partners. Those who are cooperating with us are embodying the operating philosophy of us as being quality-driven, highly responsible, fair and trustworthy. Many of our partners have been growing in size over the years and we are proud to witness their growth and partner with them in serving our clients to their satisfaction.

We value the contributions of our staff. Many of them have been serving the company for over 15 years and accumulated wealth of industry knowledge and connections that can accurately, wisely and timely address clients problems and propose smart solutions. We place importance on work-life balance and our staff are proud of their contributions to the market on one hand, and enjoying the family-like working culture on the other.

Be the most preferred, trusted and reliable safety shoes manufacturing partner to our customers and business partners.

To produce superior quality of safety shoes to improve and protect foot health of our customers. To strive to make our customers, staff, suppliers, business partners happy with and proud of the safety shoes.

• Respect – We respect and cherish every customer and business partner
• Integrity – We foster an environment of trust and honesty in doing business
• Passion – We are committed to improving our products to make our customers happy
• Ownership – We accept responsibility of our product performance
• Caring – We care the safety and well-being of our customers, staff and business partners

The logo of features the philosophy of OIVIO in crafting safety shoes – apart from intrinsically embedded the brand name OIVIO in the triangular icon, the “V” shape denotes that we Value the safety of our customers and strive to provide Value for money products to our customers. The interlocking blue and grey “V” represents our trusted partnership with customers. The embracing shield provides a guarantee of maximum protection to our customers.